Launched on 3rd April 2006, eCar is the third direct online sales site from Southern Rock Insurance Company Ltd. The 'e' sites provide revolutionary features for users, one of the more popular being that policyholders manage their policy entirely online. Mid term adjustments, adding drivers, changing vehicle details, etc are all managed online. Southern Rock Insurance also provides products in the following areas: Private car insurance in Northern Ireland through Hughes and Co. - Northern Ireland's largest car insurance broker, Commercial vehicle policies through Commercial Vehicle Direct - the largest van insurance broker in the UK, Private car, specialising in prestige cars through the Insure elite and Radical Insurance companies.